Houston, Texas, April 25, 2011 – RedHouse Associates,  one of Houston’s newest, startup accelerator teams, today announced a partnership with LiquidFrameworks, a Houston based provider of cloud-based field force automation software.  RedHouse will be working closely with Liquid Frameworks to build upon the core of the company and prepare it for further growth. 

“The expertise and operational experience that the partners at RedHouse Associates bring to the table will provide a great compliment to the LiquidFrameworks team,” said Travis Parigi, CEO of LiquidFrameworks.  “We’re very excited about the market opportunity and believe RedHouse will help transition the company to the next level.”

Although the relationship between RedHouse and Liquid Frameworks is relatively new, the advisors of RedHouse have been watching the growth of the company for a number of years.  “We have been impressed with Travis Parigi’s ability to bootstrap a successful company while providing innovative consulting and software solutions to LiquidFrameworks clients,”  said Mike Clark of RedHouse Associates. “He is a proven Entrepreneur, with a strong product and reference-able customer base.  We are excited about our opportunity to work with the company as it enters a new phase of growth through SaaS based solutions”.

About LiquidFrameworks, Inc.

LiquidFrameworks offers its FieldPro product suite to industries that have field operations such as oil and gas service providers.  Our flagship product, FieldPro provides major benefits such as increased cash flow and improved decisions via field business intelligence.  FieldPro is a cloud-based system (Software as a Service - SaaS) that gives customers the ability to rapidly deploy the application while avoiding the high costs associated with server hardware and software as well as eliminating data center fees.  Visit www.LiquidFrameworks.com for more information.

About RedHouse Associates LLC

RedHouse Associates provides strategic advice and services to assist clients in developing business plans, devising product strategies, growing sales organizations, preparing senior management teams for interaction with investors, and advise our clients on raising capital and strategic exits.  Visit www.RedHouseAssociates.com for more information.

For more information contact:

Keith Kreuer

RedHouse Associates

Keith.Kreuer@RedHouseAssociates.com

713-338-2156